Cool, simple and effective! How more straight to the point can it be?

This short video that was made for War Child UK pro-bono by Ogilvy. It’s aimed at highlighting how children are often recruited as soldiers by rebel groups because they’re easier to manipulat/drug/exploit and they have a a lesser developed sense of fear and danger.
And most important, it is a fundraising campaign.
“Text ‘GUNS25 £2’ to 70070.”

Hilarious follow-up! It is the new chapter of the Worse Than Bad campaign from the Dutch Friends of the Earth Netherlands/Milieudefensie I wrote about a week ago. This campaign hold Shell accountable for their reckless pollution in the Niger Delta.

Chief Facade Officer, David Ruse (played by David Rasche), answers some critical reactions and unveils yet another innovative approach that promises to solve the problem in the Niger Delta.

“Cocaine Unwrapped” is a film by Rachel Seifert, exploring cocaine and the international distribution of the drug as well as the money that makes it happen.

Leo Burnett London is promoting the film with a new campaign including a piece of sound design that transforms the snorting of a line of cocaine in London into an execution somewhere in Mexico.

The first 90 second film, ‘Run for your Life’, explains the deaths with the lines ‘For every line of cocaine snorted in the UK, a life is taken in South America. You can’t ignore what’s under your nose’.
The second film shows how Colombian people are being explored because of cocaine, and how we’re fuelling ‘the machine’ and how not to ignore what’s under our nose.

For the premiere, Leo Burnett also produced electronic invitations that scroll down a white line to a wrap with the event details and hard copy wraps that can be opened to reveal the information.
‘You can’t ignore what’s under your nose’ hopes to bring the effects of cocaine on those innocent people a little closer to home.

Nice idea from Russia. But also with some debatable issues.
The Village, a Russian online magazine, launched an mobile app aimed to battle parking jerks. Because that is a big problem in Moscow.
The app is based on well known GPS technology. The only thing what is needed is taking a picture from the wrongly parked car. The software recognize the car number plates, the car model and color.
The harvested data become visible immediately across banners and media placements on popular websites in Russia. The banner ads are targeted through IP addresses to locations where these cars were parked.

DoucheParking is a big problem, not only in Moscow. And we posted some campaigns before about this issue (see links below).
I have some doubts about this app from The Village. What is done with all the harvested data? Who is the owner of these data? Is it stored or trashed after a while?
Perhaps they have though about that but I couldn’t find the answers.

Related posts:
- What you’re really doing when you park in a handicapped spot
- Wheelchair Guerilla
- I’m a asshole and I park wherever I please
- So I choose
- Go and break your fucking spine

It’s actually a pretty cute ad, with the teasing nudity and the multiple versions of Mexican model Carla Houston giving herself water conservation advice.

Yes, is sexploitation. But when the fashion industry does PSAs, they are usually this way. I just think it’s too bad she didn’t pee in the shower.

See the full ad after the break.